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Flexible and profitable operation that involves working closely with young children, and what is more setting up a Teddy Tennis operation is very inexpensive!

About Teddy Tennis

Teddy Tennis the business can either be run to complement an existing commercial operation from a dedicated premise such as a sport, tennis or leisure club or it can be run from a home office and be delivered in a designated territory, to pre-schools, nurseries, kindergartens, sports clubs and public tennis courts.

As of January 2024 Teddy Tennis is being delivered by 60+ different franchisees located in such diverse locations as London, Glasgow, New Orleans, Singapore, Budapest, Cape Town, Durban, Dubai, Oman, Cairo and Nairobi …. and the numbers are growing.

Download Franchising Brochure

Watch our short video about the business benefits of running a Teddy Tennis operation.

The Teddy Tennis Franchise package includes the following:
  • Exclusive right to deliver Teddy Tennis in a pre-defined location or territory
  • The right to use all Teddy Tennis intellectual material (songs, images, activities, lesson plans, etc)
  • Loan of the Teddy Tennis Coach’s Manual: this manual is used in every Teddy Tennis lesson and includes all the lesson plans, the activity cards and the coach’s CDs
  • Comprehensive training programme
  • Ongoing marketing and promotion support
  • Call centre, booking and payment facility (currently UK only)
  • Access to all new games, activities, songs and other Teddy Tennis updates
FAQs for franchisees

Do I need to be a qualified tennis coach to operate a Teddy Tennis franchise?

No you do not. As it happens most Teddy Tennis Franchisees are qualified tennis coaches but we also have some successful franchise operations that are run by entrepreneurs who previously had no tennis coaching qualifications.

Do I need to have access to tennis court(s) to run a Teddy Tennis Franchise?

No you do not. Teddy Tennis can be taught anywhere, inside or outside. The most important requirement is that the surface of the playing space is suitable for the balls to bounce evenly.

There are lots of children’s franchise programs on the market, what are the Unique Selling Points (USP’s) of Teddy Tennis?

Teddy Tennis has many USPs but the top four are:

  • Teddy Tennis Music: There are currently over 40 Teddy Tennis songs in the Teddy Tennis music catalogue; each song has been specifically written for a particular Teddy Tennis Activity and provides the right rhythm and timing for doing the activity; the words of the song tell the children what to do. No other children’s franchise programs has developed such a focused or extensive range of music to accompany their programs.
  • Teddy Tennis Pictures: every Teddy Tennis Activity, of which there are currently over 50, is taught using pictures of teddy bears playing Teddy Tennis; this simple, interactive approach to teaching young children works brilliantly.
  • The Teddy Tennis Coaches Manual: its unique, its comprehensive, it’s educational, it’s engaging, there is noting like it on the market and best of all young children love it. There is also an on – line version of the Teddy Tennis Coaches Manual (the Teddy Tennis Tablet) coming out late 2014/early 2015.
  • Teddy Tennis’ teaching system follows a curriculum and has been developed using the Visual Auditory Kinesthetic (VAK) accelerated learning style.

How long has Teddy Tennis been operating?

The company was set up in 2002 when Richard Bean, one of the co-founders came up with the idea of using music to inspire children to learn to play tennis. Over the next few years the concept developed to include using pictures too and a further three years were spent developing the Teddy Tennis Coaches Manual and writing and recording the first Teddy Tennis set of songs. In 2010 the very first Teddy Tennis Coaches Manual was published and in 2011 the very first Teddy Tennis Franchise was sold. Today there are over 50 Teddy Tennis Franchises operating worldwide.

Why should I open a Teddy Tennis franchise instead of trying it on my own?

Teddy Tennis is proven and works, brilliantly. To set up something remotely similar of your own is doable but it would cost hundreds of thousands of dollars, take several years to complete and by then Teddy Tennis will have been further developed to make it even better still.

What makes a successful Teddy Tennis Franchisee?

There are four characteristics that make a Teddy Tennis Franchisee successful:

    • Integrity: i .e. commit to doing what you say you will do!
    • Drive: i.e. to make your Teddy Tennis Franchise happen, it won’t do it on its own!
    • Time: i.e. time to devote to selling, marketing, managing and delivering Teddy Tennis in your territory or at your club.
    • Passion: a passion for working with young children

What are the costs for setting up a Teddy Tennis Franchise?

There are four costs that you will need to cover in order to set up a Teddy Tennis Franchise or License

  •  Franchise fees vary based on the size of your franchise territory or if you decide just to license one location.
  • There is a onetime training fee. This amount varies based upon the number of Coaches being trained and any travel/accommodation expenses.
  • Equipment: you will need at least one set of Teddy Tennis equipment which includes the training manual, music, racquets, balls, net and other Teddy Tennis branded items. This cost can vary based on the number of locations.
  • Royalty Fees: the royalty fee is set at 10% of your gross revenue and is paid monthly, quarterly or at specified dates throughout the year in arrears.

Do you provide financing?

The set up costs for running a Teddy Tennis Franchise are very reasonable however should you require some assistance in this area then we can set up a monthly payment option on the Franchise Fees.

Is the Teddy Tennis business seasonal?

Yes and no; Teddy Tennis is a year round business (particularly in nurseries and pre-schools) but it’s popularity does go up in the Spring and Summer which are very definitely the peak periods.

What is the normal size of a Teddy Tennis Franchise operation?

A typical Teddy Tennis territory covers a population base of 200,000 people +/- 10%. The geographic size in terms of area can vary enormously.

How long does it take for a typical Teddy Tennis Franchisee to start making some money?

A Teddy Tennis franchise will make some money when they receive payment for their first Teddy Tennis lesson however it will take a little time for a Teddy Tennis franchisee to establish a sustainable, profitable business; typically this is between 6 to 9 months.

Are there any limitations to how big I could make my Teddy Tennis franchise

The only limitation you have to expanding your franchise is when you reach 100% saturation level of children aged 2½ to 6 learning Teddy Tennis in your area. To achieve anything close to this you will need to recruit a team of coaches to help you deliver the Teddy Tennis lessons. You can of course expand you business by opting to purchase more Teddy Tennis territories.

What support does Teddy Tennis provide to its Franchises?

We provide an extensive level of support to help your franchise as our success is based upon you being successful.
We provide 5 types of support:

  • Music, pictures, story book and products.
  • Training and coaches manual.
  • Business Development: we require all franchisees to have monthly conference calls with Teddy Tennis to discuss the development and expansion of their business and offer mentoring and advice as and when it is needed.
  • Marketing: good marketing is critical for the success of your franchise. Teddy Tennis provides franchisees with a wide range of marketing material that has been designed to be customized so as to meet your specific needs… and if we don’t have want you need, we will create new marketing artwork that will deliver what you require as part of the service.
  • Coaching and Assessment: we are continually developing new activities, songs and lesson plans and to keep you abreast of what is new we provide franchisees wi th one on one Skype calls (and where possible face to face meetings) with the creator of the activi ti es and music, Head Ted Senior (alias Richard Bean). These calls and meetings happen as and when requested by our franchisees.

How do you deliver training for new Teddy Tennis Franchisees?

Training is very important, even to well qualified tennis coaches as the teaching system that is used in Teddy Tennis is quiet different from conventional tennis coaching. There are two methods to be trained to become a Teddy Tennis Coach:

  • Attend a Teddy Tennis Training Course: Teddy Tennis training courses are periodically held at designated centers in different geographic locations.
  • Have Teddy Tennis Trainers Deliver training at Your Location: If you have several coaches to be trained, it may be more economical to arrange to have Teddy Tennis Trainers deliver Teddy Tennis training at your location.

What plans do you have to further develop Teddy Tennis?

It is our intention to keep Teddy Tennis fresh, vibrant and new, hence we are continually writing new songs, creating new activities drawing new pictures and revising and developing new lesson plans: so you can expect to see a continual on – going evolution of Teddy Tennis.

How soon can I get a Teddy Tennis franchise up and running once I have signed the franchise agreement ?

This can happen very quickly a fter you have signed the Franchise Agreement. Once you have signed the proposal, we need to organize your training and order your initial equipment. After your training we provide you with access to all the Teddy Tenni s Marketing material. After all the requirements are completed you will need to start marketing and plan for your initial complementary trial lessons and scheduling your initial set of lesson: this whole process can be done in less than 1 month.

Can I speak to an existing franchisee to get their input on the program?

Yes, we very much encourage potential franchisees to not only speak to existing franchisees, but to see them delivering the program too.

Where can I get more information about Teddy Tennis?

There are two key sources of further information about Teddy Tennis:

  • The Teddy Tennis Website:
  • YouTube: There are a large number of Teddy Tennis videos on YouTube: go to and put Teddy Tennis in the search box and you will find them.

What are the next steps for me to set up a Teddy Tennis franchise?

There are several steps we need to go through… but it is much less complicated than it may appear :

  • You submit to us a Teddy Tennis Franchise Application Form, available online at
  • You then need to do some local market research and find suitable locations to deliver Teddy Tennis including nurseries and pre-school.
  • We need to have an initial conversation with you to discuss the opportunity and the location where you propose to deliver Teddy Tennis.
  • You will need to submit a detailed business plan. W e are happy to assist in developing your business plan with you.
  • We negotiate terms and send you a Teddy Tennis Proposal and a Teddy Tennis Franchise Disclosure document.
  • You schedule your Teddy Tennis training and order your Teddy Tenn is equipment.
  • We send you the Teddy Tennis Legal Agreement, you sign it and return it to us together with your Franchise fee…. you are then an official Teddy Tennis Franchisee.

We offer the following Franchise and License packages from Teddy Tennis in the UK – The opportunity for coaches, clubs, entrepreneurs, sport development graduates, local authorities and corporate.

With the rise in the birth rate and a more direct awareness of child physical activity in the preschool area, this sector is due to grow considerably over the next 3 to 5 years with a considerable focus by NHS trusts and local authorities with regards to child health. Several private sector activity franchises now operate in this area and the area is reputedly a £80 million market in the UK alone.


Teddy Tennis offers individual franchises abroad based on metropolitan and regional/county areas.

Where a coach, tennis training company, luxury hotel or tennis club is interested in purchasing the country master franchise and selling multiple licenses then a separate 5 year agreement is created between both parties similar to current agreements in China and South Africa.

Please speak direct to owner Stephen Bean on to arrange a skype conversation.

The Franchise Package (Licensed Territory)

5 year franchise fee

C $8,100 for one licensed territory.

1 year franchise fee

c. $2,000 for one licensed location

Download Franchising Brochure
The Licence Package (Licensed Location)

A licensed location is a light touch franchise making it cost effective for a coach, club or corporate to test the water with a licensed location such as a sports or leisure club  and then upgrade to a Licensed Territory at a later date.

If you’re looking for licence opportunities for the sort of groups and classes you may have attended yourself with your little ones – you’re in the right place.
If you have lots of energy, a love of children and an interest or aptitude for music, dance, P.E., or teaching Maths or English, starting up a licence could be a way to combine your skills with a balanced life.

5 year Licence Location fee: c. $4,100. Teddy Tennis can break this licence fee down into annual payments of c. $890 in exceptional candidate circumstances.

  • Equipment Prices: Minimum equipment order (for one coach) c. $ 1,000
  • Training: Coaches training course for up to four coaches $1,000; excludes all travel, accommodation and meals

For licence inquiries please email us at and include your contact details and we will get back to you.

An overview and comparison between a Licensed Territory (Franchise) and a Licenced Location (Licensee) in the UK
Franchise License
Exclusive right to deliver Teddy Tennis in a pre-defined location or territory 200,000 population Club or school
The right to use all Teddy Tennis intellectual material (songs, images, activities, lesson plans, etc) Yes Yes
Loan of the Teddy Tennis Coach’s Manual: this manual is used in every Teddy Tennis lesson and CDs includes all the lesson plans, the activity cards and the coach’s Yes Yes
Comprehensive coach training programme 2.5 days 2.5 days
Business training 1 day face to face 1/2 day Skype
Online CPD training Yes Yes
Ongoing marketing and promotion support Yes Yes
Call centre, booking Yes Yes
Customer Payment facility Yes Yes
Access to all new games, activities, songs and other Teddy Tennis updates Yes Yes
Cost (5 year period) c. $8100 c. $4,100
Royalty 10.0% of turnover 10.0% of turnover
Monthly minimum payment c. $175 n/a
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